The process begins with a phone or video consultation. Details about the wedding, every day style, and hopes and dreams are discussed. Date, time, and place are booked.

Appointments are to either be hosted in client homes, other client-chosen private spaces, or at our salon space on historic Decatur Square.

Curation begins immediately after the discovery consultation. We begin to put together a look book, created based off of all of the information we gather during our initial contact. If needed, we will contact designers if loaner gowns are necessary. Once the look book is received, we look for feedback! Once feedback has been provided, we will select the best 5-8 gowns for your appointment. Of course, if you plan to join us in our studio space, you will have full access to our curated collection.

We will be in touch within 48 hours of our scheduled appointment. This will allow us to finalize details of the experience: date, time, and place. We will do a final check-in to make sure your vision has not changed. Wedding dress shopping is a process, and this often happens! Don’t stress! We are great at pivoting! We will leave you assured your dream dress is on its way!

If we are meeting you for an at-home appointment, we will set up upon arrival. Once settled, we will discuss the flow of the appointment and then, the magic begins. Expect champagne, curated music, the most beautiful gowns, and the best time as we find the gown of your dreams together!

In the salon, your experience is equally as magical. Expect all of the above and access to the full collection. Oh, and, of course, all the champagne!

Our gowns take between 4-8 months for production. Once your gown arrives, it will undergo a quality check before being delivered, packaged carefully in a beautiful white box with Annabel Charles ribbon. During your first look, we’ll provide the tissues. Seamstress information will be provided for alterations, which we will gladly help you set up. Once you are an Annabel Charles bride, be on the lookout for more goodies and invites to special events!